Google Play Featured-Image Guidelines

Your app is selected for installation on Google Play, our editorial team uses your 1024 x 500 “Featured Image” to promote the app on tablets, phones, and the Web. The image can be used on the home page in all versions of Google Play (Web, tablet and phone), on your product page on the web and tablet versions, as well as on the current and future pages of Google Play phones.

Creating an Inserted Image that will do an excellent job of highlighting your app requires special design considerations, and locating your embedded image in your key markets is highly recommended.

Not a Real Choice
Although many promotional assets are listed as “optional” for publication on Google Play, we strongly recommend that you manage them as necessary. First, Installed Image is required if your app is to be installed anywhere within Google Play. They are a good idea though; they improve your product page, make your game or application more attractive to end users (and will probably be considered included by our editorial team).

There is no choice in size, either; should be 1024 x 500 pixels.

Do and Do Not Do
Your image is not an ad, it is a joke. It is a place of bright, intelligent advertising images.

Clear background colors work very well. Black and white are problems because those are the backgrounds used by mobile device and web versions of Google Play.

Limit text to the name of your application and perhaps a few descriptive words. Anything else will not be read on phones, anyway.Download